Pragmatic Insights

Pragmatic Insights Juliano Bersano Pragmatic Insights Juliano Bersano

It's ‘People Transformation’ not ‘Digital Transformation’

I’ve grown a bit tired of strategies for ‘digital transformation’ that focus on agile, team structure, customer research, architecture, continuous delivery and ways of working (lots of them quite good advice, btw) but don’t say one word about the strategies to motivate and get people to change. Agile, lean, software engineering and product development practices are the easiest parts to solve but the people aspect, buy-in and ‘stickiness’ of those changes are not as straightforward.

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